I'm addicted to Coke!

Coca-Cola is using gamification to inspire recycling in Bangladesh. We admire Cokes efforts but there is much to be improved. Bangladesh has a little bit of a pollution problem and Coke is supporting the effort to alleviate the problem. Check out the video that demonstrates how coke is using gamification to inspire a good cause and produce results.

Cokes shows how to successfully implement gamification to support a good cause. Coke uses the videogame machine which encourages participation that produces positive results.

We understand that coke has other motives than to reduce pollution in Bangladesh, namely PR and marketing. Nonetheless, they have promoted a simple gamification implementation that produces results.

Our real concern with the gamification implementation by Coke is that it is impulsive and not sustainable. Real gamification implementation needs to encourage repeat involvement. 80% of gamification implementation fails because there is no incentive for repeat participation. To be truly successful Coke needs to set a goal that all participants can work in cohesion to strive to achieve. 


Pop Quiz: According to the Gartner report what percentage of innovative processes will be gamified by 2015?
a. 20%   b. 35%    C. 50%   d. 70%
check out the next blog for the answer.